Aaron Lange is the CTO at Marketing Architects and a repeat conference speaker on technology—recently including AI—who connects emerging tech to real business priorities. He leads the teams and systems that take ideas from experimentation to production—building the data foundation, operational workflows, and responsible guardrails needed for durable adoption. At Marketing Architects, Aaron focuses on identifying high-impact use cases, defining success metrics, and integrating AI into everyday tools and processes so it’s measurable, trusted, and actually used.