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Stop Piloting AI: Start Running the Business With It
Most organizations have pilots, proofs of concept, and a growing list of AI tools—but adoption stalls and impact is hard to measure. This talk is a practical playbook for moving from experimentation to everyday operations, by introducing AI as a tool that empowers employees rather than something that replaces them. We’ll cover how to set your organization up for success with a top-down commitment, align leaders and teams around clear outcomes, and prioritize strategies you can only execute by using AI—not just “AI for efficiency,” but AI as an enabler of new capabilities. From there, we’ll walk through how to pick the right use cases, define value and success metrics, build the minimum data/ops foundation, and create lightweight governance that accelerates (not blocks) delivery. We’ll also dig into the people side of adoption—change management, training, and designing workflows that keep humans in the loop so trust grows and teams lean in. You’ll leave with a repeatable approach to roll AI out across departments so it’s measurable, trusted, and actually used.
Aaron Lange
CTO
Marketing Architects
Aaron Lange is the CTO at Marketing Architects and a repeat conference speaker on technology—recently including AI—who connects emerging tech to real business priorities. He leads the teams and systems that take ideas from experimentation to production—building the data foundation, operational workflows, and responsible guardrails needed for durable adoption. At Marketing Architects, Aaron focuses on identifying high-impact use cases, defining success metrics, and integrating AI into everyday tools and processes so it’s measurable, trusted, and actually used.