Time: 2:00 PM
Room: OEC A
Breaking Free from Dark Patterns: Designing User-Centric Experiences
Dark patterns in web design erode user trust and alienate potential customers by manipulating interfaces to mislead or trick users into actions they didn't intend. By identifying and eliminating these deceptive design practices, product teams can create more transparent, ethical, and user-friendly digital experiences that prioritize genuine user needs and build long-term customer loyalty. This session is for developers, designers, project managers, and anyone involved in product development who aspires to create exceptional end-user experiences.
Kassie Gibbons
UX Designer
RBA
Kassie Gibbons is a usability and design expert with RBA. Trained in user experience and human-centered design, she takes a human-first approach when tackling design challenges. As a former high school educator, she brings unique perspectives from the classroom to create products that are accessible, inclusive, and empowering.