Jason Scherschligt leads the product consulting practice at Solution Design Group (SDG). Jason has over 25 years of experience in product management and user experience leadership. Jason frequently speaks, writes, and blogs about the product mindset, product strategy, and user-centered product management. He is editor of SDG's product-themed newsletter, The Pollinator. In 2020, Jason was the co-author and editor of The North Star Playbook, an e-book published by Amplitude, with lead author John Cutler.