How Minnesota Nice is Ruining Your Product

Ever left wondering why your grand idea for a product or feature utterly failed to meet your expectations? This is despite all your customer research and interviews to validate your ideas-- they lied to you (even if they aren't from Minnesota).

In this talk, we'll shift your approach to interviewing customers with some fun examples in order to make better, more valuable products and features. Secondly, we'll cover how to scale this thinking in your organization through the product development process. Attendees will benefit, even if they aren't in product development and working with internal stakeholders.