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Time: 3:00 PM

Room: OEC B

AI Enablement in the SDLC: A Strategy Sampler

There's a unique challenge facing engineering teams right now: many are building AI into their products while still figuring out how to use AI in their own development process. The interesting part is where those two efforts collide: the lessons from shipping an AI product reshape how you think about using AI as a developer, and vice versa.

This session sits at that intersection, drawing from real product work, cross-team enablement, and more than a few humbling missteps along the way. We'll share what each side looks like in practice and what happens when the lessons start informing each other. You'll get a sampler of adaptable patterns spanning product development, evaluation strategy, cost optimization, productivity tooling, and change management, all grounded in honest lessons rather than theory. Come for practical approaches you can try right away and leave with a clearer picture of where AI actually moves the needle in both your products and your SDLC.

bio of Adam Maser

Adam Maser

Senior AI Engineer

SPS Commerce

Adam Maser is a Senior AI Engineer at SPS Commerce and a member of the AI Surge Team — an embedded AI consultancy team that moves across engineering teams to accelerate AI adoption throughout the organization. He has led AI integration efforts spanning agents, tooling, guardrails, and developer workflows, helping teams navigate the gap between proof-of-concept and production-ready systems. His work spans evaluation frameworks, cost optimization, change management, and knowledge transfer, giving him a field-level view of what it takes to enable AI across an engineering organization.

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